Verte


Verte


Verte

Maximize your game with our Badminton app. Crush the court like never before!

Maximize your game with our Badminton app. Crush the court like never before!

Maximize your game with our Badminton app. Crush the court like never before!

Case Study

Product design

Apps

Case Study

Product design

Apps

Case Study

Product design

Apps

Contribution

UX, UI Designer

Tools

Figma

Duration

1 month

Duration

1 Month

Contribution

UX, UI Designer

Tools

Figma

Duration

1 month

Duration

1 Month

Contribution

UX, UI Designer

Tools

Figma

Duration

1 month

Duration

1 Month

Overview

Badminton apps for all skill levels.

Verte is the ultimate Badminton app. Whether you are a beginner or elite player, Verte has something for everyone. It is designed to be fun, simple, and intuitive to use. It comes equipped with features that will help you better understand.

Problem

During the pandemic, many people played badminton with friends to maintain their physical health. However, some individuals faced difficulties in purchasing badminton equipment as numerous stores were closed due to the ongoing pandemic.

During the pandemic, many people played badminton with friends to maintain their physical health. However, some individuals faced difficulties in purchasing badminton equipment as numerous stores were closed due to the ongoing pandemic.

Solution

From the insights and problems obtained, the solution that can be offered is to create a special app for badminton equipment products. this solution is used to make it easier for users to buy products according to their wishes with features that can be offered to users.

Overview

Badminton apps for all skill levels.

Verte is the ultimate Badminton app. Whether you are a beginner or elite player, Verte has something for everyone. It is designed to be fun, simple, and intuitive to use. It comes equipped with features that will help you better understand.

Problem

During the pandemic, many people played badminton with friends to maintain their physical health. However, some individuals faced difficulties in purchasing badminton equipment as numerous stores were closed due to the ongoing pandemic.

During the pandemic, many people played badminton with friends to maintain their physical health. However, some individuals faced difficulties in purchasing badminton equipment as numerous stores were closed due to the ongoing pandemic.

Solution

From the insights and problems obtained, the solution that can be offered is to create a special app for badminton equipment products. this solution is used to make it easier for users to buy products according to their wishes with features that can be offered to users.

Overview

Badminton apps for all skill levels.

Verte is the ultimate Badminton app. Whether you are a beginner or elite player, Verte has something for everyone. It is designed to be fun, simple, and intuitive to use. It comes equipped with features that will help you better understand.

Problem

During the pandemic, many people played badminton with friends to maintain their physical health. However, some individuals faced difficulties in purchasing badminton equipment as numerous stores were closed due to the ongoing pandemic.

During the pandemic, many people played badminton with friends to maintain their physical health. However, some individuals faced difficulties in purchasing badminton equipment as numerous stores were closed due to the ongoing pandemic.

Solution

From the insights and problems obtained, the solution that can be offered is to create a special app for badminton equipment products. this solution is used to make it easier for users to buy products according to their wishes with features that can be offered to users.

Discovery

Competitive Analysis

Discovery

Competitive Analysis

Discovery

Competitive Analysis

Key Findings

1.

Option Limitations

Only some e-commerce has additional options, and it does not complement the user's need to choose a sufficient selection of options for the selected product.

2.

Badminton is a Special Product

Badminton is a special product that must have a special app to sell badminton equipment.

3.

Not Badminton Specialist

The analysis shows that e-commerce is not a special place to sell badminton products that users need.

Key Findings

1.

Option Limitations

Only some e-commerce has additional options, and it does not complement the user's need to choose a sufficient selection of options for the selected product.

2.

Badminton is a Special Product

Badminton is a special product that must have a special app to sell badminton equipment.

3.

Not Badminton Specialist

The analysis shows that e-commerce is not a special place to sell badminton products that users need.

Key Findings

1.

Option Limitations

Only some e-commerce has additional options, and it does not complement the user's need to choose a sufficient selection of options for the selected product.

2.

Badminton is a Special Product

Badminton is a special product that must have a special app to sell badminton equipment.

3.

Not Badminton Specialist

The analysis shows that e-commerce is not a special place to sell badminton products that users need.

User Research

I used a qualitative method by conducting a live interview to find out the user's needs. I have got answers from 5 people — 1 person is a badminton athlete, two people have a hobby and routine for playing badminton, and two people know about badminton with gender three male and two female, and between the ages of 20 and 31 years. Here are some points that I can conclude:

User Interview Findings

  • Many users still bought directly from the store before the pandemic, and during the pandemic, they had difficulty getting badminton products.

  • Users are still trying to understand buying badminton products from e-commerce because there is no option to choose the string pull in badminton and grip color selection.

  • Users expect a badminton app with reasonable prices, diverse high-quality products, easy payment, and fast delivery

  • Users want to get educational information about products.


User Research

I used a qualitative method by conducting a live interview to find out the user's needs. I have got answers from 5 people — 1 person is a badminton athlete, two people have a hobby and routine for playing badminton, and two people know about badminton with gender three male and two female, and between the ages of 20 and 31 years. Here are some points that I can conclude:

User Interview Findings

  • Many users still bought directly from the store before the pandemic, and during the pandemic, they had difficulty getting badminton products.

  • Users are still trying to understand buying badminton products from e-commerce because there is no option to choose the string pull in badminton and grip color selection.

  • Users expect a badminton app with reasonable prices, diverse high-quality products, easy payment, and fast delivery

  • Users want to get educational information about products.


User Research

I used a qualitative method by conducting a live interview to find out the user's needs. I have got answers from 5 people — 1 person is a badminton athlete, two people have a hobby and routine for playing badminton, and two people know about badminton with gender three male and two female, and between the ages of 20 and 31 years. Here are some points that I can conclude:

User Interview Findings

  • Many users still bought directly from the store before the pandemic, and during the pandemic, they had difficulty getting badminton products.

  • Users are still trying to understand buying badminton products from e-commerce because there is no option to choose the string pull in badminton and grip color selection.

  • Users expect a badminton app with reasonable prices, diverse high-quality products, easy payment, and fast delivery

  • Users want to get educational information about products.


Define

User Persona

Define

User Persona

Define

User Persona

Empathy Map

Empathy Map

Empathy Map

Key Findings

1.

Easier with Product Customization

Many users want to be able to customize their products such as the selection of racket pulls, and grip color selection.

2.

Broad Information

Users want to get information about the product so that they can assist users in determining the best product choice.

3.

Not Badminton Specialist

Users want to get good services such as fast delivery of goods, the rapid response of sellers to users, and ease in returning products that do not fit the order.

Key Findings

1.

Easier with Product Customization

Many users want to be able to customize their products such as the selection of racket pulls, and grip color selection.

2.

Broad Information

Users want to get information about the product so that they can assist users in determining the best product choice.

3.

Not Badminton Specialist

Users want to get good services such as fast delivery of goods, the rapid response of sellers to users, and ease in returning products that do not fit the order.

Key Findings

1.

Easier with Product Customization

Many users want to be able to customize their products such as the selection of racket pulls, and grip color selection.

2.

Broad Information

Users want to get information about the product so that they can assist users in determining the best product choice.

3.

Not Badminton Specialist

Users want to get good services such as fast delivery of goods, the rapid response of sellers to users, and ease in returning products that do not fit the order.

Customer Journey Map

Customer Journey Map

Customer Journey Map

Design Process

Wireframe

Design Process

Wireframe

Design Process

Wireframe

Usability Test

I have done user testing — the most debated by users is regarding the product page. Then, I give two design options to users and ask them to choose the best option for them.


A/B Testing Option A

  • Can't add to cart directly


  • The product interface is good, but no need to add shadows


A/B Testing Option B

  • There is a love icon that makes it easy to enter the favorite list directly


  • The interface is not good because it is too long in each section so it needs scrolling and looks uncomfortable.

Usability Test

I have done user testing — the most debated by users is regarding the product page. Then, I give two design options to users and ask them to choose the best option for them.


A/B Testing Option A

  • Can't add to cart directly


  • The product interface is good, but no need to add shadows


A/B Testing Option B

  • There is a love icon that makes it easy to enter the favorite list directly


  • The interface is not good because it is too long in each section so it needs scrolling and looks uncomfortable.

Usability Test

I have done user testing — the most debated by users is regarding the product page. Then, I give two design options to users and ask them to choose the best option for them.


A/B Testing Option A

  • Can't add to cart directly


  • The product interface is good, but no need to add shadows


A/B Testing Option B

  • There is a love icon that makes it easy to enter the favorite list directly


  • The interface is not good because it is too long in each section so it needs scrolling and looks uncomfortable.

Final Design

Onboarding Page

Final Design

Onboarding Page

Final Design

Onboarding Page

Discover Page

Shop Page

Discover Page

Shop Page

Discover Page

Shop Page

Search Page

Filter Page

Search Page

Filter Page

Search Page

Filter Page

Features in The Product Page

Features in The Product Page

Features in The Product Page

User Research

Key findings show that the badminton application is a special product that needs to be made an app that can make it easier to choose the perfect product for users. So, here I have created a feature that can make it easier for users:

Key Findings

1.

Grip Color Feature

As it is known that badminton rackets have several parts that can be arranged according to the user's wishes, one of which is the color of the racket grip. The existence of a feature that can change the color of the badminton racket handle can make users easier to mix and match according to the color of the racket selected by the users.


2.

String lbs Feature

This feature is made as a form of desire from users who want to customize the pull on the racket they have. In addition, information about the pull of the string and suggestions about the pull can be used so that users can know their level according to the level of the information provided.


3.

Product Detail

Product details must be owned by the application as a product provider so that users can find out the product specifications they are looking at. It can make it easier for users to find the right product.

User Research

Key findings show that the badminton application is a special product that needs to be made an app that can make it easier to choose the perfect product for users. So, here I have created a feature that can make it easier for users:

Key Findings

1.

Grip Color Feature

As it is known that badminton rackets have several parts that can be arranged according to the user's wishes, one of which is the color of the racket grip. The existence of a feature that can change the color of the badminton racket handle can make users easier to mix and match according to the color of the racket selected by the users.


2.

String lbs Feature

This feature is made as a form of desire from users who want to customize the pull on the racket they have. In addition, information about the pull of the string and suggestions about the pull can be used so that users can know their level according to the level of the information provided.


3.

Product Detail

Product details must be owned by the application as a product provider so that users can find out the product specifications they are looking at. It can make it easier for users to find the right product.

User Research

Key findings show that the badminton application is a special product that needs to be made an app that can make it easier to choose the perfect product for users. So, here I have created a feature that can make it easier for users:

Key Findings

1.

Grip Color Feature

As it is known that badminton rackets have several parts that can be arranged according to the user's wishes, one of which is the color of the racket grip. The existence of a feature that can change the color of the badminton racket handle can make users easier to mix and match according to the color of the racket selected by the users.


2.

String lbs Feature

This feature is made as a form of desire from users who want to customize the pull on the racket they have. In addition, information about the pull of the string and suggestions about the pull can be used so that users can know their level according to the level of the information provided.


3.

Product Detail

Product details must be owned by the application as a product provider so that users can find out the product specifications they are looking at. It can make it easier for users to find the right product.

Email

Yaldi Sanubari © 2023

Email

Yaldi Sanubari © 2023

Email

Yaldi Sanubari © 2023