Opening Account Trade ID
Unleash your skate style and elevate with top-tier gear and fashion
Case Study
Product design
Desktop
Contribution
UX, UI Designer
Tools
Figma, Miro
Duration
2 Weeks
Overview
Badminton apps for all skill levels.
Verte is the ultimate Badminton app. Whether you are a beginner or elite player, Verte has something for everyone. It is designed to be fun, simple, and intuitive to use. It comes equipped with features that will help you better understand.
Problem
During the pandemic, many people played badminton with friends to maintain their physical health. However, some individuals faced difficulties in purchasing badminton equipment as numerous stores were closed due to the ongoing pandemic.
Solution
From the insights and problems obtained, the solution that can be offered is to create a special app for badminton equipment products. this solution is used to make it easier for users to buy products according to their wishes with features that can be offered to users.
Design Process
Empathize
Competitive Analysis
Key Findings
1.
No special features available currently
The analysis above shows that competitor websites do not have unique pages to attract customers, such as blog pages and custom pages to make it easier for users to create products according to user preferences.
2.
Few competitors
There are still a few retail skate shops that have websites to sell their products, and most of the shops that don't have their websites use e-commerce as a place to sell their products where there are no features such as custom skateboards and blog pages.
3.
Skateboard is special product
Skateboard is an exceptional product where there is a need for a unique website, such as a custom skateboard and a blog about the development of skateboarding in one website.
User Research
I use a qualitative method by conducting direct interviews with users to find out user needs by asking several questions such as: why do they buy skateboarding equipment and skate apparel online, what are they looking for and what are their Pain Points, what devices do they use when looking for a product. I have three answers ( two boys and one girl), between 18-30 years old.
User Interview Findings
The pandemic has changed user habits to prefer shopping online rather than directly at stores which can take time.
Users prefer a website for product exploration - no downloads, no registration hassle
Users expect a diverse product range, easy search, and fair prices.
Users delighted with skateboarding updates, culture, and education.
Define
User Persona
Personas drive decision making by solving user problems, frustrations, and goals using insights from user interviews.
Empathy Map
I used an Empathy Map to delve into user behavior, attitudes, and habits, gaining insight into their point of view and the problems they face.
Business Goals
Get benefits by working with brands from around the world whose products are in great demand by users.
Become a website with the most traffic through blog pages and the best products.Business Goals
Custom Pages and Blog Pages do not yet exist in Indonesia so they can be a special feature offered by Ancheroule for users
User Goals
Makes it easy for users to get skateboard products according to their preferences
The existence of a Custom Page can provide a better experience for the user
Become a place to get insight for users by providing a Blog page that helps provide information and skateboarding culture
Ideate
User Flow
I created User Flow to understand how users interact with the product. Making User Flow makes me think from the user's point of view to make it easier to consider the various features used by the user.
Sketches
I explored views on other websites and made sketches to get an initial picture of the ideas to be developed.
Prototype
Wireframe
Home Page
Product Galery
Product Page
Product Detail Page
Custom Page
Blog Page
Blog Detail Page
Test
Usability Test
I did a Usability Test directly to 4 users and gave Tasks to explore Home Page, Blog Page, Custom Page, Product Gallery, and Product Details. Here are some points that I got:
Pain Points
There is no Filter in the Product Gallery to make it easier to find and sort products according to preference
Quick save options are not available, such as quickly adding to cart and favorites
Cannot return to Gallery Blog Page when opening Blog Page Details article because there is no return option.
Implement
Brand Identity
Typography
Color
Product Gallery & Detail
In the Product Gallery, according to the user's pain points, I added several features:
1.
Filter
Steps are used to assist the user in customizing the selected product according to the steps that have been given.
2.
Order Detail
After selecting a product, the user can view the products that have been added by providing product information that has been added to make it easier for the user to see what products have been added.
Custom Page
In the Custom Page, I created several features to make it easier for users to customize the product of their choice. Let's dive in:
1.
Steps
Steps are used to assist the user in customizing the selected product according to the steps that have been given.
2.
Order Detail
After selecting a product, the user can view the products that have been added by providing product information that has been added to make it easier for the user to see what products have been added.
Blog Page
To answer the needs of users who want to get up-to-date information, I created a blog page so users get quality information about skateboarding.